Beyond mere hyperbole or hollow positivity, motivation is the force that compels us into action.

But to be enduring, motivation must be anchored in meaning and reinforced by mindset.

Meaning provides the why — our motive for being.

Our emotional map of what matters and why.

Mindset provides the how — the thoughts, beliefs and choices that shape our experience of reality.

By exploring mottos through the lens of art and philosophy, Mottovation is here to question meaning and inspire motivate a positive mindset.

Our first Mottovation explores why life is absurd, if you want to take a look.

1. Life is absurd...

We arrive here without asking, dropped into a species of eight billion people spinning on a small rock in a galaxy among trillions, inside a universe that does not know we exist and does not care if we survive. And somehow, inside that vast indifference, we wake up. We become conscious of being alive, conscious that we will die, and conscious that suffering fills the space in between. And because we carry this weight, we begin the search. For meaning. For order. For certainty

Oct 28, 2025